Jamaica launches its new tourism slogan Get All Right. Photograph: Tourism Jamaica
Earlier this month the Jamaican tourist board unveiled a new brand identity, ditching its previous slogan, “Jamaica – Once you go, you know”, and replacing it with the far more succinct, albeit grammatically obtuse, “Jamaica – Get All Right”. The new slogan is currently being launched around the world; last week the touirst board rolled the world’s largest stress ball into New York’s Times Square and on Tuesday a twitter campaign ran to the tune of #getallright.
The Korean tourist board is also planning to replace its current slogan, but – in a move possibly designed to avoid having to take too much responsibility should it fail – it ran a public competition for ideas. Those who entered were hopefully inspired by Korea’s current slogan: “Be Inspired”. The competition has now closed but the new tagline will be unveiled in February 2014. In the meantime, here’s a round-up of some past and present travel slogans you may find emblazoned on posters, websites and brochures around the world.
Innuendo
  Fiji Me
  Latvia – Best enjoyed slowly
  I feel SLOVEnia
  Naturally Nepal – Once is not enough
  New Zealand’s Hutt Valley – Right Up My Hutt Valley
  Israel – Size doesn’t matter
  Indonesia – Admit It You Love It
Tactile
Lithuania – See It! Feel It! Love It!
  Anguilla – Feeling is Believing
  Paraguay – You have to feel it
Google Translate
Greece – You in Greece
  Grenada – Live the Rhythms of Spice
  Slovakia – Little big country
  South Africa – Inspiring new ways
  Uruguay natural
  Serbia – Life in the Rhythm of the Heartbeat
Overexcited
There’s nothing like Australia
  Incredible !ndia
  Brazil Sensational!
  Smile! You are in Spain!
  Incredinburgh
Disturbing
Panama – It stays in you
  Colombia – The only risk is wanting to stay
  Morocco – The country that travels within you
Odd
Jump into Ireland
  Visit Bangladesh before tourists come
  Dumfries and Galloway – A touch of the exotic
Epic
Montenegro – Wild Beauty
  The Kingdom of Swaziland – A Royal Experience
  Egypt – Where it all begins
Clean and simple
Germany – The travel destination
  Go to Hungary
  Definitely Dubai
  1 Malaysia
  Fargo, North Dakota – Always Warm
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